DIGITAL FUNDRAISING MANAGER
Are you an experienced digital fundraiser with a flair for communication?
Are you motivated by a love of humanity that knows no borders?
Choose Love/ Help Refugees is looking for a Digital Fundraising Manager to join our small and collaborative team in London.
You will have substantial digital fundraising or digital marketing experience and be passionate about digital innovation, as well as about the rights of those who have been forced to flee their homes. You love creative communications, data, and raising funds to support our incredible humanitarian partners.
This is an exciting opportunity to become part of an organisation that has had digital at its heart since the beginning. Started as little more than a hashtag to organise donations in response to the refugee crisis in 2015, in less than five years we have grown to be a movement that has worked with over 35,000 volunteers and provided aid to over a million people.
An incredible number of people have become part of the Help Refugees movement, but the scale of the refugee crisis is even bigger. The Digital Fundraising Manager will play a key role in taking our response to the next level, recruiting new online supporters and deepening the engagement of existing ones.
You will work with the Director of Communications and Campaigns and others across the organisation to help develop and deliver our digital fundraising strategy, rolling it out across social, our websites, email and marrying up with offline events too.
ABOUT HELP REFUGEES
In August 2015, a group of friends started using the hashtag #helpcalais to organise a van full of donations. Within a week, we had raised £56,000 and were soon receiving 7,000 items every day.
We are now one of the largest providers of grassroots humanitarian aid in Europe, and currently support over 120 projects across Europe, the Middle East and US-Mexican border.
Each of these projects is powered by ordinary people who are stepping up where governments are failing to provide even the most basic services. From those keeping rescue boats afloat, to the volunteers distributing tents and hot food, to the brave souls working under the desert sun to place water along the Mexican border.
We also support those working to build a brighter future — the teachers working with students to build prosthetic limbs, the therapists helping heal the invisible scars of war and the lawyers working to unite families.
Our ‘Choose Love’ brand has been worn by Oprah, Julia Roberts, Phoebe Waller-Bridge and thousands more across the world. Our ‘buy nothing’ pop-up stores in London, New York and LA have raised more than four million and gained headlines in New York Times, The Guardian and CNN. Our founders have addressed audiences including Barack Obama, Sheryl Sandberg and the Hollywood Foreign Press Association.
You choose love
You are motivated by a love of humanity that knows no borders.
You are a doer
You spot opportunities for impact and make things happen. You are comfortable working on scrappy passion projects and longer-term strategic campaigns. A good day is when you’ve done something to change the world.
You are a creative communicator
You know the world is changed by stories and you want to be at the heart of telling them. You can communicate complex ideas with clarity, powerful stories with passion and understand how to move people.
You are curious
You know good ideas can come from anywhere and are constantly looking at the world around you for inspiration.
You are a team player
You work best when part of a small, collaborative team. You are happy to muck in when needed and the words ‘not my job’ have never crossed your lips.
You are entrepreneurial
You think beyond the limits of your current role. You take risks, celebrate failure and never stop generating ideas.
ABOUT THE ROLE
You’ll be responsible for:
Helping develop and deliver Help Refugees’ digital fundraising strategy.
Inspiring Help Refugees’ growing community of supporters by creating compelling fundraising campaigns and delivering them across email, social media, website, and marrying up with offline.
Tracking and analysing donor data and digital analytics to inform your work and the efforts of the organisation.
Overseeing social media advertising. We’re lucky enough to get pro bono support from Google and facebook. We want you to use it most effectively to enable people to connect with us, grow the movement, and increase donations.
Keeping up-to-date with the latest digital fundraising and marketing trends, techniques and technology.
Supporting the leadership team on fundraising from high-level individual givers and foundations.
Occasional management of contractors and project teams.
Working with communications and campaigns colleagues to integrate digital fundraising and advocacy/ campaigning.
Track record of success in digital fundraising or marketing with at least three years’ experience
Demonstrable experience of understanding donor behaviour and inspiring people to give
Confident and sophisticated communicator with strong writing skills
Experience managing or working with a medium to large community of online givers (+50,000)
Demonstrable experience in using data and analytics to segment audiences and target content that has resulted in more support
The Big Pluses
Ideally you will bring at least one of these to our work:
Experience with online fundraising in the model of new movement organisations (Avaaz, Sum of Us, 38 Degrees)
Experience using ActionKit or a similar platform
Experience working in the field of humanitarian aid, refugees or migration
Experience with mobile technology, online giving platforms and website design
Track record of using social media platforms to fundraise
The role will be managed by the Director of Communications and Campaigns.
The role is based out of the Help Refugees office in Somerset House, London. Part-time and/or remote working will be considered if you can be in London weekly.
The role may involve some infrequent travel.
The role will be offered as a permanent role with a six-month probation period, starting as soon as possible.
Salary is in line with other non-governmental organisations.
HOW TO APPLY
Please apply with a cover letter (of no more than two pages) outlining your suitability for the role and a copy for your CV to firstname.lastname@example.org.
We will be reviewing and interviewing before the closing date.
Application deadline: 9am, Wednesday 26 February.