Choose Love is the world’s first shop where you can buy real products for refugees. From emergency blankets to school bags and medical equipment, you can shop to your heart’s content, leave with nothing, and feel great. All funds raised will go directly to Help Refugees, supporting our work across Europe and the Middle East.
You can head to the online shop here.
Help Refugees is a pioneering organisation working on the frontline of the refugee crisis in Europe and beyond. Founded in 2015 as part of a grassroots movement of volunteers, in just two years they have become one of the most prominent and effective humanitarian aid organisations working directly with refugees.
Josie Naughton, CEO of Help Refugees, said: “It’s easy to forget how lucky we are to have a bed, a blanket and a roof over our heads. For thousands of refugees this Winter, these basic human needs are completely out of reach. This shop is all about one simple idea: that we should all Choose Love and help those in need.”
The pop-up store has been created by creative collective Glimpse, who last year replaced dozens of adverts in Clapham Common tube station with pictures of cats.
The items on sale will include emergency blankets, children’s shoes, warm socks, mobile phone credit and more. Costs will range from £4.99 to £499 – to ‘buy the store’.
To support our work across Europe and the Middle East in the meantime, please donate now.