Choose Love. It’s a simple but powerful message and it goes to the heart of everything we do.
From supporting the volunteers filling gaps left by governments in providing services, dignity and hope, to creating the world’s first shop where you can buy real items for refugees, we’re all about embracing our shared humanity.
Our iconic tees, designed by Katharine Hamnett in a play on her famous CHOOSE LIFE slogan, have been worn by the likes of Oprah, Phoebe Waller-Bridge, Julia Roberts and many more. Our Choose Love store is the first shop in the world where you can buy real items for refugees. This human-to-human connection has funded millions of life-saving and essential items, from sea rescue to warm clothes and education packs.
In the face of coronavirus, our stunning ‘Choose our NHS’ and ‘Choose our Carers’ tees are a way of showing love to those who choose love every day – the NHS and care workers in the UK risking their lives to help others. Funds raised from these support NHS Charities Together and the Care Workers Charity.